CX RIOT RADIO

In the fall of 1992, when Final Fantasy Mystic Quest dropped, it wasn't the bombshell SquareSoft had hoped for. Instead, it was more like a dud. Let's break it down and pull some lessons from this for the modern customer experience world. We’re going deep into this one, but we’re going to do it fast and straight. No fluff. This is the stuff you NEED to understand about your audience, and how Final Fantasy Mystic Quest misfired on all cylinders, alienating hardcore fans by trying to appeal to the masses. Think about this like your business or brand: you can’t afford to misstep when it comes to knowing your people. 1. Know Your Audience, Like Really Know Them SquareSoft thought they were doing something smart by creating a “dumbed-down” RPG for the American market. They assumed Western gamers weren’t sharp enough or experienced enough to handle the complexity of regular Final Fantasy games. So, what did they do? They made a game that was simplistic, linear, and completely void of...

  Video games and customer experience - Discussion on the state of video games and customer experience. - Highlighting the challenges and issues with customer experience in video games. Changes in Gaming Industry - In the past, players could buy a game and have access to the full game with multiple endings. - Nowadays, games may have additional content, leading to a different gaming experience. Gaming industry plagued by microtransactions and early release games - Microtransactions hinder gaming experience by making players pay for additional content repeatedly - Early release games require full payment for unfinished products, similar to purchasing a car at full price without all its features High game development costs affecting player satisfaction - Game prices have increased over the years, impacting player expenses - Players miss the satisfaction of completing a single-player game due to high costs Concerns about additional purchases and incomplete games in popular games - Exa...

  Modern gaming industry is plagued by excessive costs and lack of consumer agency. - The industry faces issues like price hikes, lack of consumer control over games, and enormous investment costs. - Microsoft's acquisition of Activision Blizzard revealed the exorbitant costs of game development and marketing, with games costing up to $1 billion to produce. Live service games vs single player games and the associated challenges - Developing and maintaining live service games like Sony and Warner Brothers are doing despite the success of single player games - The financial challenges and sustainability issues with live service games and their marketing costs Gaming content decreased while monetization increased - Removal of free weekly rewards and introduction of premium currency - Neglect of core playlist loot in favor of paid cosmetics Modern gaming industry practices scrutinized - Discussion on Bungie's controversial decisions - Impact of loot box controversy on Battlefront 2...

  What's cool? Iced coffee. What's cooler than iced coffee? Old video games. What's even cooler than old video games? Old 8-bit and 16-bit RPGs. What's even more cooler than old 8-bit and 16-bit RPGs? Me playing them while talking CX stuff (if I don't get distracted.) First up: Final Fantasy: Mystic Quest.