KIFS (Keep It F**king Simple)
https://youtu.be/JkZqLTurKv8
Here's a reminder: Keep CX Simple. There's no reason to complicate it. To needlessly complicate the customer experience, customer service, or customer journey... is being dumb. Use Occam's Razor to simplify the workflow.
Here's a hint: it's all in who you hire and how you train your customer service agents.
Period.
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