Customer Science Theater 3000

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Summary

Customer science is the fusion of technology, behavioral science, and data.
  • - Customer science is an evolving concept that can lead to customer-driven growth.
  • - According to Colin Shaw, customer science integrates technology, AI, and data for a significant impact.
Customer science emphasizes rigorous identification of customer experiences.
  • - Many organizations lack rigor and in-depth understanding of customers and their experiences.
  • - Understanding customer behavior at emotional, subconscious, and psychological levels is essential for interpreting data and training AI.
Customer science is a fusion of technology, customer experience, and Behavioral Science.
  • - Data collection is the first step in customer science, focusing on customer behavior analysis.
  • - Customer science involves segmentation by customer habits, hobbies, values, and spending amounts for powerful insights.
Customer science empowers small businesses with data-driven insights
  • - Utilize customer insights like purchase history and demographics to understand target audience
  • - Implement data to personalize marketing, optimize operations, and improve loyalty and retention
Leverage user-friendly analytics tools for customer science and retention.
  • - Use analytics tools like Google Analytics for valuable insights from website and call center data.
  • - Utilize AI to analyze call transcripts and customer feedback efficiently for improved retention strategies.
Utilize customer feedback for business improvement
  • - Consolidate and analyze Google and Yelp reviews for insights
  • - Act on customer feedback trends to enhance customer experience and address any issues
Small businesses face challenges in collecting and leveraging customer data effectively.
  • - Smaller customer bases make it harder to gather sufficient data and develop robust customer profiles.
  • - Investing in up-to-date technology is crucial for productivity and competitiveness.
Balancing Automation and Human Touch is crucial for company success.
  • - Consider opting for more human approach with Automation in the background.
  • - Utilize customer science for future of customer experience and take actionable steps based on data analysis.

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