Wake Up and Smell the Noise

 

This is a Marketing Rant. It's okay.

Let's be real. Your clients don't care about your fancy metrics or impressive-sounding acronyms. They care about one thing: results. They want to see a tangible impact on their bottom line. Did your campaign bring in new sales? Did it increase revenue? Did it grow their business?

Fuck click-through rates, MQLs, SQLs, impressions, views, likes, and all the other bullshit metrics we love to obsess over. Those things might make us feel good about our work, but they mean nothing if they don't translate into real results for our clients.

Think about it. When was the last time a client asked you about your click-through rate? Probably never. Because what they really want to know is whether your marketing efforts are driving tangible, measurable results for their business.

So, the next time you're tempted to pat yourself on the back for a high CTR or a million views, ask yourself this: Did it bring in new sales? Did it increase revenue? Did it grow the business? If the answer is no, then it's time to rethink your strategy.

Questions like "did it drive traffic to the website?" need to be replaced with "did it bring in new sales?"

At the end of the day, results are the only thing that counts in marketing. Everything else is just smoke and mirrors. So, let's stop chasing after vanity metrics and start focusing on what really matters: delivering real, measurable results for our clients.

It's time to cut through the noise and get back to basics. Results are king. Everything else is just bullshit.

Yes, I know. We know. You know. CTR, web traffic, organic reach, blah blah blah, etc etc etc IS important. To us. It helps us make decisions and see what's working and more importantly, what's not. 

But your client? Your employer? 

They don't give a shit.

Just make them money.

And then you can make money.

Simple as.