YOU Are the Brand

This post is intended to serve as a friendly reminder that YOU are the brand. YOU are representing the brand at all times, with every interaction. Interactions with customers, interactions with employees, interactions while on the call floor, the break room, hell… even online. People like to doxx those with opinions that may not be in alignment with theirs, and they’ll be quick to latch your behavior to the company that you work for, especially if the behavior is disgusting.

Is it right?

No.

But it is real. 

Not only do you represent the brand you work for, you’re representing your own personal brand. Your reputation.

Be the employee that people come in to see or call in to talk to.

Be the employee that people can count on.

“But it’s just a job” you may be saying. Indeed, if that’s all it is to you, you’re 100% right.

There really is nothing wrong with that.

A job is a job, as they say.

But why not be the best you can be at it?

The way you do anything is the way you do everything.

Learn skills. Study the knowledge base.

No knowledge base? Make one. Or pester your boss until there is one.

Just always remember, YOU are the brand. In every interaction, in every word you speak, sentence you type, and even in your body language.

YOU are the brand.

More than that, YOU are your own brand.

You never know when an opportunity will arise because you went the extra mile with someone.

And here's something you can do to prove it.

When shopping or calling call centers, pay attention to how the employees act.

Are they nice, professional, personable? Does that represent the place you're in or calling?

Or do they seem annoyed at your very presence?

Would you hire those people?

Reflecting on yourself... would you hire you to represent your brand?