Overwhelmed Customers, Overworked Employees: The High Cost of Too Many Options

Hello! David here, you like gifs? We got gifs. Now please read. :( You know what really grinds my gears? Companies that bombard their customers with too many damn choices. It's like they think the more options they offer, the happier their customers will be. But they couldn't be more wrong. Take restaurants, for just one example. I don't want to sit down at a table and be handed a twenty-page menu with 50 different appetizers, 100 entrees, and a dessert list that goes on for days. It's overwhelming and makes it impossible to decide what to order. I just want a few solid options that I know are going to be good. The same thing goes for online shopping. When you're trying to find a specific product, but the website has thousands of options to choose from, it can be a bloody nightmare. You start clicking on different categories, scrolling through endless pages of items, and before you know it, you've wasted hours of your life and you're no closer to finding...